The spread of misinformation on social media platforms has led to irreparable harm across numerous domains, from public health crises to damaged reputations and psychological trauma. When false information goes viral, it can destroy lives, incite violence, and undermine trust in institutions before corrections can ever reach the same audience that consumed the original falsehoods.
The SIFT evaluation method is an evaluation strategy developed by digital literacy expert Mike Caulfield to help determine the credibility and reliability of online content. It is ideal because it encourages critical thinking and systematic evaluation of content generated by AI. By prompting users:
Stop
Investigate sources
Find alternative coverage
Trace claims to their origins
it provides a structured approach to assessing the credibility and accuracy of information.
